Chapter Challenge
2%
Exit Survey
 
 


The Chapter Challenge takes about half an hour to complete and invites you to compare Marketing, 2nd edition (c)2018 with your current marketing principles course s. For every Challenge completed, McGraw-Hill will make a donation to the American Marketing Association's Diversity Leadership and Social Impact scholarships.

Your responses will be kept anonymous unless you give permission otherwise at the end of the Challenge.

Use Firefox or Chrome (NOT Internet Explorer) and click "I'm ready to take the Challenge!" to begin.